Amul Trademark After 20-years of Court Battle: Amul Dairy wins case against its namesake “Anul”
After a 20-year-long legal battle, Ahmedabad Dairy has beenstopped from selling pouched milk under brand names of ‘Anul Taaza’ and ‘Anul Shakti’ by a commercial court in Vadodara, Gujarat.
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This case remember with great success come a large number of copycats, at least as far as the leading national dairy brand Amul is concerned.
It was in 1998 Amul Dairy and Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), Apex Marketing Body of all District Dairy Unions of Gujarat noticed that Shri Shakti Dairy was manufacturing milk pouches under the brand names that were rhyming with its own brands ‘Amul Shakti’ and ‘Amul Taaza’.
Commercial Court of Gujarat finally passed a judgement last week restraining Shri Shakti Dairy and its marketing firm along with their agents, dealers and distributors from manufacturing, processing, marketing and packing milk under their labels.